MERINO WOOL

Merino wool is a natural fiber that comes from the fleece of the merino sheep and is extremely soft, breathable, and insulating. The result is a superior fabric that provides outstanding thermoregulation and an excellent ability to absorb odors. Beginning in 2023, we will be using merino wool in combination with other fibers in the garments of the Lifestyle line — especially T-shirts and sweatshirts from which we want to obtain good breathability and a comfortable degree of warmth. The use of merino wool represents a return to our roots. Our history, which began with a woolen mill producing high-quality fabrics, requires us to revisit and innovate this tradition.

We know the origin and quality of the merino wool we use. The material comes from South Africa and South America, from mulesing-free certified farms that guarantee humane treatment of the sheep. Mulesing, which is still a widespread practice in the clothing and fashion industry, involves the removal of the skin in the animal’s perianal area and sometimes also the tail to prevent the spread of an infectious disease.